Purves Environmental Fund

The Purves Environmental Fund enables and empowers others to work together to achieve meaningful impact in the areas of environmental sustainability and biodiversity.

The brand identity created for Purves Environmental Fund draws its inspiration directly from the Australian landscape. At its core, the icon is built from a stylised eucalyptus leaf form — an instantly recognisable symbol of the Australian bush and a nod to the environment the fund works to protect.

The layering of the leaves within the mark echoes the canopy of the eucalyptus tree itself, capturing the way foliage clusters and overlaps when viewed from below or against the sky.